This is not soft stuff. This is the stuff of hardcore results. The companies that bring us in to do this work either to build a brandable customer experience or transform and protect their employee and manager cultures. We like to say they don’t have patience as a value, they are high demand organizations. They have gone through the times of making managers millionaires just by virtue of them showing up and fogging up a mirror they still became day traders with their own career. There has to be something else. There is something that is worth more than financial intellectual and physical commitment and that’s emotional commitment. The opposite of emotional is not irrational the opposite of emotional is detached. There isn’t a strategy or performance goal that is weight bearing if its placed on a platform of detached culture.