Common talk will have you believe that a brand is about achieving trust from your clients but it’s not. A brand is about achieving the deepest level of trust possible amongst human beings. A brand is about achieving faith – “I believe but I don’t know.”
Becoming a brand is a tribute, not a verb or something that a company can self-proclaim; it is not about advertising or graphic design; and it is not about size or Siberia would be a brand. The rare achievement of a brand is that it transfers sustainability of a company to its customers.
THE PROCESS
The brand strategy and execution plan: This is the deconstruction of what makes your company brandable in your hyper competitive market. We will link what your company really needs most from your clients/customers and what they in turn really need most from your company, creating a cycle of urgent interdependency.
The brandable client experience: You have to be branded for something you can control and that means not just for what you sell, but also for how you sell it. Your company sells two things: a product (service) and a process –– the experience that a customer (client) goes through to buy and use the product. Every product is a souvenir of the experience of purchasing it and it’s the quality of the process that does much, and sometimes all, to determine their decision to purchase, repurchase and recommend to others. Your brandable client experience is the ultimate state of your differentiated value and relevance.
WE DEFINE A BRANDABLE EXPERIENCE AS:
Gives you alignment and new insight on building a business strategy to meet your performance goals.
Delivers the greatest missing competency in even the smartest management organizations.
Opens up a new approach to driving engagement, growth and evangelism in your current strategy.
Addresses every issue critical to an employee culture’s maximum commitment, including change, communication, leadership, compensation and trust.
Provides a template to ensure your strategy and goals will be implemented well or even better than they’re planned.
Gives managers the tools and language to build trust and emotional commitment in even the largest teams.
HAVE QUESTIONS?
Under the Hood was like taking the red pill in The Matrix. In a single day, everything was revealed for our executive team.
The power of Under the Hood is what the channel needs to succeed in the cloud. It is the only solution out there that is moving the needle and transforming the partner base.
SLAP has changed the way I manage, the way I think about business and the way I think about life.
I have personally experienced SLAP’s Under The Hood Session. In a single day it dramatically changed the abilities of my managers to drive our employee culture to better sell in the cloud. Hands down, this solution beats anything in the market today.
I have never met anyone who knows more about employee culture than Stan Slap.
Moving the culture of your employees to embrace a transformational shift to the cloud is key. These guys at SLAP know how to do it.
