Predictability Choice Point – #134 (Table 1 – oOh! Media)
Education & Understanding - Internal / External:
Education & Understanding - Internal / External:
How to monetize ongoing; Comitting to rules of engagement
Quantium - An understanding of when / how to engage (when less spend, is more effective than historical high spend)
Outline the benefits, Appoint a clear leader of the change, model the way
Cross Collaboration and Training (Process, Culture, Systems)