Predictability Choke Point – #158 (Table 1 – oOh! Media)
Way work comes in from sales, product and solutions
Way work comes in from sales, product and solutions
Bigger question for content and creative: Who are our customers? (landlords / internal / external?)
What happens when not blurred OOH versus everything else?
What do we do when content / creative makes a loss (excl media sale)? Is it a cost centre or profit centre
Understanding when we can sell an idea/creative versus just the media