A manager’s emotional commitment is the ultimate trigger for their discretionary effort, worth more than financial, intellectual and physical commitment combined. It’s the kind of commitment that solves unsolvable problems, creates energy when all energy has been expended and ignites emotional commitment in others, like employees, teams and customers. Emotional commitment means unchecked, unvarnished devotion to the company and its success;any legendary organizational performance is the result of emotionally committed managers.
Not everything that can be counted counts and not everything that counts can be counted, said Einstein. This is a guy who conducted early nuclear experiments on his own hair and so is perhaps not your most reliable organizational thinker; still, he had a point. The really important measurements of emotional commitment include the ones a company can’t see until managers need to show them. Ferocious support for the company when the company needs it most is one of these hidden metrics. Any manager can appear fully productive and enthusiastic simply because they’re financially, intellectually and physically committed. But if you’ve ever witnessed a human being emotionally committed to a cause—working like they’re being paid a million when they’re not being paid a dime—you know there’s a difference and you know it’s big.