On Steve Faktor's latest podcast (subscribe here), guest Stan Slap confirmed his findings. (slap is a corporate culture guru and fellow speaker at the BusinessNext conference.) According to slap, “Most companies misperceive intellectual engagement for emotional engagement. It’s the emotional engagement that’s critical.” And when it comes to achieving change, slap agrees, “If you want the culture to buy it, you have to know how to sell it to them.”
View the Forbes article: The 9 Corporate Personality Types And How to Inspire Them to Innovate
IdeaFaktory Website: Episode 3: Slap out of it! How to Change Company Culture and Innovate